Our story · The bond behind JJW

A father's belief. A daughter's imagination. And their family dog, Brutus.
The true story of how a love for one life became a universe for many.

The true story behind Jevika & Joy's World.

Family. Cake. Brutus, never one to miss a moment. Family. Cake. Brutus, never one to miss a moment.

Jevika & Joy's World began the way every meaningful thing begins — quietly, around a family. A father raised his children to lead with kindness. A daughter saw stories in everything. And in the middle of it all was Brutus, the family dog who was, in every way that mattered, family.

Home was wherever Brutus was. Home was wherever Brutus was.
And then — too soon — he was gone.

When Brutus — a beloved family dog — passed away untimely due to cancer, his bond inspired the creation of the Love for Life Foundation, built on compassion, service, and respect for all lives.

Watching this, Evika — eleven years old, India's youngest kidspreneur — turned her curiosity into stories where Brutus lived on as a protector and a guide.

Some bonds don't end. They change shape. Some bonds don't end. They change shape.

Love never ends. It simply finds a new way to live on.

Meet the family Brutus inspired.